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March 2017

True Drinks Raises $3.6 Million to Fund 2017 Growth Plan

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IRVINE, CA–(Marketwired – March 01, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that the Company has raised $3.6 million to fund its 2017 growth plan.
True Drinks CFO Dan Kerker commented, “This financing enables True Drinks to execute our 2017 growth strategy with a focus on increasing distribution in the mainstream grocery and convenience store channels, heavily promoting the brand at retail to drive trial and brand awareness, and increasing our voice in the fight to end the trends of childhood obesity and juvenile diabetes.”
“We are pleased that our current directors and large shareholders took over 45% of our latest capital raise, signaling confidence in our business plan and current management,” added True Drinks CEO Kevin Sherman. “Redefining the future of innovation in the beverage space is sq..

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