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July 2017

True Drinks Announces Record First-Half Sales and Enhanced Packaging

By | IR, Latest News

IRVINE, CA–(Marketwired – July 12, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children’s beverage on the market with zero sugar, zero preservatives, zero calories, and zero artificial flavors, today announced its revenue for the quarter and six months ended June 30, 2017.

Revenue for the second quarter totaled approximately $1.95 million, representing a 27% increase compared to the Company’s first-quarter sales. The Company had record first-half revenues for the six months ended June 30, 2017 of nearly $3.5 million, an increase of 225% over the six months ended June 30, 2016. The strong growth was primarily the result of AquaBall’s continued sales gains in the children’s beverage category, driven by enhanced brand awareness among consumers looking to purchase a healthy alternative to sugary beverages.

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