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Initial Sales of Zero-Preservative AquaBall Exceed Expectations

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IRVINE, CA–(Marketwired – December 13, 2016) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.
True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “WinCo Foods was one of th..

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True Drinks Announces Q3'2016 Financial Results

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IRVINE, CA–(Marketwired – November 15, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the third quarter of 2016.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “I've always believed that we are in the business of making a difference in the lives of children. We are seeing more and more news hitting the mainstream media regarding the passing of measures to tax soda and sugary beverages in various cities across the United States. AquaBall is sitting on the precipice of a perfect storm as the only zero sugar beverage on the market for children. With the growing epidemic of childhood obesity and diabetes, we are uniquely positioned to dominate the children's beverage category. The category is essentially rudderless with its offering of sugary beverages. Since th..

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True Drinks, Inc. EVP Jeff Culbertson blazes aggressive distribution and sales strategy for the remainder of 2016 and 2017

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IRVINE, CA–(Marketwired – October 25, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall™ Naturally Flavored Water, today announced significant distribution gains since the launch of its preservative-free formula in June 2016.
EVP of Sales, Jeff Culbertson stated, “I have been with True Drinks for 6 months, and I can confidently state the company is headed for significant growth in 2017.” Mr. Culbertson arrived to True Drinks in April of 2016 and was tasked with restructuring the sales team and implementing an aggressive Go-To-Market Strategy. He has focused the sales team on expanding our reach in the grocery, convenience store, and mass channels and on continuing to build out and support our DSD (Direct Store Distribution) network. True Drinks has received an overwhelmingly positive response since the release of its preservative-free formula to the market. Mr. Culbertson and his team have added the fol..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

Quotes & Info

Show all filings for TRUE DRINKS HOLDINGS, INC.
Form 8-K for TRUE DRINKS HOLDINGS, INC.

14-Sep-2016

Unregistered Sale of Equity Securities

Item 3.02 Unregistered Sales of Equity Securities.
Between August 31, 2016 and September 13, 2016, True Drinks Holdings, Inc. (the “Company”) offered and sold a total of 13,400 shares of Series C Convertible Preferred Stock (the “Series C Preferred”) to accredited investors (the “Investors”) for gross proceeds of $1.34 million in connection with the Series C Offering previously disclosed by the Company in the Current Report on Form 8-K filed on April 19, 2016. As additional consideration, the Company issued five-year warrants (the “Warrants”) to the Investors to purchase an aggregate total of approximately 8.9 million shares of the Company's common stock, par value $0.001 per share (“Common Stock”), for $0.15 per share. The Company expects to use these proceeds for genera..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities, Financial Statements and Exhib

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

Item 3.02 Unregistered Sales of Equity Securities.
On July 14, 2016, True Drinks Holdings, Inc. (the “Company”) and Red Beard Holdings, LLC (“Red Beard”) entered into an amendment to the Securities Purchase Agreement (the “Purchase Agreement Amendment”), first dated April 13, 2016 (the “Purchase Agreement”) and executed as a part of the Company's Series C Offering, the details of which were disclosed in the Company's Current Report on Form 8-K filed with the Securities and Exchange Commission on April 19, 2016. Pursuant to the terms and conditions of the Purchase Agreement Amendment, the Company and Red Beard agreed to modify the closing schedule for the remaining 25,000 shares of the Company's Series C Convertible Preferred Stock (“Remaining Shares”) to be purchased by the Purchasers (as defined in the Purchase Agreement). 10,000 of the Remaining Shares will now be purchased on or before July 15, 2016, with the final 15,000 Remai..

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True Drinks Announces the “Aquaball Pledge”

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IRVINE, CA–(Marketwired – June 15, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the launch of the AquaBall Pledge and Brand Ambassador program. These programs continue the Company's focus on educating, connecting and uniting parents in providing healthier options for children. AquaBall is leading the way by offering the only zero sugar, zero preservative, zero calorie children's beverage on the market.
The AquaBall Pledge is the launch of a national campaign encouraging children to make one healthy choice a day by reducing sugar in their diets. When a child 'Takes the AquaBall Pledge' they are joining in the battle against childhood obesity and diabetes and choosing healthier options. The children are sent a wristband, a coupon for a free AquaBall and merchandise. As they complete each month a new wristband is sent out to them, with a new color. Once they complete three month..

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True Drinks Launches Preservative-Free AquaBall

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IRVINE, CA–(Marketwired – May 18, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of the children's beverage AquaBall, today announced the commencement of production of its new preservative-free AquaBall™ Naturally Flavored Water. The Company also announced the launch of their new website at www.aquaballdrink.com.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “Innovation is what we strive for as a Company. We have always wanted to remove the preservatives from AquaBall, and our partnership with Niagara Bottling has enabled us to do just that. The removal of preservatives clearly establishes AquaBall as the healthiest beverage in the category. We are also excited to announce that we will be introducing a new flavor, strawberry lemonade. Our new product will hit store shelves by the end of May.”
To clearly communicate the healthy characteristics of AquaBall, True Drinks has redesigned its website highlighting that AquaBall contai..

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Company's Director Purchases 400,000 Shares

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IRVINE, CA–(Marketwired – May 17, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU) (the “Company”), a healthy beverage provider and maker of children's beverage, AquaBall, today announced that Scot Cohen, a member of the Company's board of directors, has purchased 400,000 shares of the Company in a private transaction.
“Scot is a proven leader and, not only has a track record of making great investments, but also understands how to create value,” said Kevin Sherman, CEO of True Drinks. “We are pleased to have Mr. Cohen on our board and as an investor in the Company.”
“I've been invested in the Company for more than two years and feel now is the best time to increase my stake,” said Cohen. “With Toba Capital's backing of the Company, the direction the Company's new leadership has taken, and the growing relationship with Niagara Bottling, it's an exciting time to be a shareholder. I am excited about the new preservative-free AquaBall which further distin..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 10-Q, Quarterly Report

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Form 10-Q for TRUE DRINKS HOLDINGS, INC.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Forward-Looking Statements

This Quarterly Report on Form 10-Q contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. We intend to identify forward-looking statements in this report by using words such as “believes,” “intends,” “expects,” “may,” “will,” “should,” “plan,” “projected,” “contemplates,” “anticipates,” “estimates,” “predicts,” “potential,” “continue,” or similar terminology. These statements are based on our beliefs as well as assumptions we made using information currently available to us. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Because these statements reflect our current views concerning fut..

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