Company's Director Purchases 400,000 Shares

By May 17, 2016Latest News

IRVINE, CA–(Marketwired – May 17, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU) (the "Company"), a healthy beverage provider and maker of children's beverage, AquaBall, today announced that Scot Cohen, a member of the Company's board of directors, has purchased 400,000 shares of the Company in a private transaction.

"Scot is a proven leader and, not only has a track record of making great investments, but also understands how to create value," said Kevin Sherman, CEO of True Drinks. "We are pleased to have Mr. Cohen on our board and as an investor in the Company."

"I've been invested in the Company for more than two years and feel now is the best time to increase my stake," said Cohen. "With Toba Capital's backing of the Company, the direction the Company's new leadership has taken, and the growing relationship with Niagara Bottling, it's an exciting time to be a shareholder. I am excited about the new preservative-free AquaBall which further distinguishes AquaBall as the healthiest beverage on the market for kids."

Mr. Cohen is an active investor in public and private companies.

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Investor information can be found at Proudly made in the USA.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.