Initial Sales of Zero-Preservative AquaBall Exceed Expectations

By December 13, 2016Latest News

IRVINE, CA–(Marketwired – December 13, 2016) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.

True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.

Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, "WinCo Foods was one of the first to sell our new preservative-free formula of AquaBall. We are excited to see the early sales results at WinCo locations. Our sales greatly exceeded our initial velocity expectations of 10 bottles per flavor per week and reflect consumers' desire for healthier options for their families. Our dollar sales will continue to increase as we expand distribution to all 110 WinCo Foods locations."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Investor information can be found at Proudly made in the USA.

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