IRVINE, CA–(Marketwired – May 18, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of the children's beverage AquaBall, today announced the commencement of production of its new preservative-free AquaBall™ Naturally Flavored Water. The Company also announced the launch of their new website at www.aquaballdrink.com.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, "Innovation is what we strive for as a Company. We have always wanted to remove the preservatives from AquaBall, and our partnership with Niagara Bottling has enabled us to do just that. The removal of preservatives clearly establishes AquaBall as the healthiest beverage in the category. We are also excited to announce that we will be introducing a new flavor, strawberry lemonade. Our new product will hit store shelves by the end of May."
To clearly communicate the healthy characteristics of AquaBall, True Drinks has redesigned its website highlighting that AquaBall contains zero sugar, zero calories, and zero preservatives. The newly designed website was launched today. The new website was created with the consumer in mind, providing clearer information and engaging the consumer with interactive elements such as our 'Parent Central' section.
We have also updated our packaging. Our labels now provide increased ability to see the clear water and a larger brand presence for AquaBall while maintaining the entertainment from our licensed Disney and Marvel characters that kids enjoy. We have also redesigned our bottles to fit into both cup holders and convenience store glide racks. The new bottles also have a wider mouth. They are easier for kids to open, handle and drink.
Aubrye Foote, True Drinks Chief Mom, added, "Parents spoke, and we listened. The changes we made to AquaBall were a direct result of consumer feedback. There is nothing that compares to AquaBall with all "zeros" — zero sugar, zero calories, zero artificial colors and flavors, and now zero preservatives. Our new logo, label and website help to convey our message of healthy living for families. We hope to continue to engage parents as we strive to reduce sugar consumption for our kids."
About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, zero-preservative, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: fruit punch, strawberry lemonade, grape, and berry. Our target consumers, kids, young adults, and their guardians, are attracted to the product by the entertaining characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.